Dapper Labsâ NBA Top Shot is set to sell âmomentsâ commemorating the Womenâs National Basketball Association (WNBA) with an inaugural pack of licensed digital highlights scheduled for release on Friday.
Dapper Labs said the non-fungible tokens (NFTs), which are digital collectibles authenticated with blockchain technology, will initially feature highlight-reel snippets from top players across league history. Dapper Labsâ head of partnerships, Caty Tedman, recounted a collection of dunks, splashes and game-winning shots stretching back 25 years.
âWe really have looked at the quality of play and tried to pull in the best of the best this season,â Tedman said.
By signing up, you will receive emails about CoinDesk product updates, events and marketing and you agree to our terms & conditions and privacy policy.The expansion comes as the WNBA looks to capitalize on a growing fan base. Buoyed by strong ratings â a recent game notched 755,000 viewers, the most for a regular season broadcast since 2012 â the league has been on a deal-making spree with streaming services and now licensing partnerships.
âThey were the only major team sports property that grew its TV audience through the pandemic,â Tedman said.Â
The new NFTs will live alongside NBA Top Shotâs menâs âmomentsâ to create âan ecosystemâ of basketball that Tedman said sheâs been pursuing since the first pack was introduced in 2020.
âWhat weâre really trying to do is create parity between the menâs and the womenâs leagues,â Tedman said.
