Art theft is nothing new: As long as artists have posted their work online, thieves have appropriated them to try and profit off othersâ work. Now, non-fungible tokens (NFTs), in theory a tool to give artists greater control over their creations, might be making it easier for malign actors to sell other peopleâs art.
This matters, not least because there is real money at stake. NFTs continue to draw headlines, with one selling for nearly $70 million Thursday in an auction on Christieâs. Smaller sales on various platforms continue as well, with NFT creators selling everything from jokes in tweet format to pieces of art â including art they didnât actually create.Â
Numerous Twitter users have reported seeing their art appear on NFT platforms, minted by âfansâ online.
While NFTs may look like the WIld West, artists do have legal protections when their work is stolen, said Collins Belton, managing partner at Brookwood P.C.Â
âThereâs your standard copyright and [intellectual property] laws that apply to these things,â Belton said. Users who believe their art is being appropriated can try filing Digital Millennium Copyright Act (DMCA) takedown notices against the sites selling these NFTs, Belton said.Â
The DMCA was passed in 1998 for the specific issue of addressing the dissemination of copyrighted material online.Â
âIf these content creators do own valid copyrights ⦠then they could just go to these platforms and send them DMCA takedown requests. Eventually, people would decide itâs not worth dealing with right now,â he said.Â
Olta Andoni, an attorney with Zlatkin Wong LLC and an adjunct professor at the Chicago-Kent College of Law, noted that artists or other copyright holders have to make sure they file these takedown notices to the right parties, whether that is to the creator of the NFT or to the platform facilitating the sale.Â
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âIt is up to the platform to ensure that the transfer of rights between the artists and the creator still protects the artistsâ rights,â she said.
Belton said that while he believes tokenizing othersâ art is unlikely to last as a trend, NFTs as a unique unit will continue.Â
âI donât think selling isolated tweets of random 20-follower accounts is the future of this technology. Out of the absurd often comes real innovation. Just like CryptoKitties led to [NBA] Top Shot, I imagine tokenized tweets will lead to something else,â he said.
For those who do own the rights to the work theyâre selling, itâs important to specify what it is theyâre actually giving to buyers, Andoni said. For example, do buyers own the rights to the underlying art or just to a digital representation? And how can they resell the NFT or transfer the rights to it?
That could mean the platforms facilitating NFT sales have to structure their smart contracts to clearly include the rights that are being transferred.Â
âIf we do not have an agreement on what the creators are giving and what the buyers are buying, this space is not going to offer the benefits we expect to,â she said.Â
Buyers and sellers should watch for both contractual and statutory rights, said Belton.Â
At present, it is legal to sell physical artworks if you own or have purchased, for example, a painting, Andoni said. Under the first sale doctrine enshrined in copyright law, anyone can sell an artwork after theyâve purchased it, without the artistâs permission. However, this might not apply to NFTs, as they are intangible, not tangible works.
Read more: NFTs: A Legal Guide For Creators and Collectors
Itâs not just art that is being tokenized, and users have more than just copyright law to watch out for.
Those creating NFTs should also watch out for the terms and conditions on the various services they use. Twitter, for example, would appear to prohibit others from permanently archiving tweets in its developer terms.Â
Itâs unclear whether or how the platform would enforce these rules when it comes to tokenizing tweets, particularly given Twitter CEO Jack Dorseyâs auctioning of his first tweet as an NFT.
âIf you look at Twitterâs terms, thereâs a pretty good argument that even Jackâs activity was probably prohibited,â Belton said. âObviously heâs the CEO but ⦠if you squint you could say itâs not a commercial use, itâs a personal use but Iâm not really sure how strong that argument would be or should be.â
A Twitter spokesperson did not return a request for comment.