Shopify President Harvey Finkelstein announced Monday that his company is now allowing merchants on its platform to sell NFTs directly to their customers.Â
In his tweets making the announcement, Finkelstein noted that before Shopifyâs move, its merchants would have to sell NFTs through a third-party marketplace, forcing them to relinquish control of the sale and the customer relationship.
âOnce again we are putting the power back into the hands of merchants and meeting customers how and where they want to buy,â Finkelstein said.
One of the first Shopify merchants to offer NFTs will be the NBAâs Chicago Bulls, which launched an NFT âLegacy Collectionâ on Monday featuring the franchiseâs six world championship rings.Â
Shopify powers the e-commerce sites of over 1.7 million businesses around the world. The companyâs decision therefore potentially opens up NFTs to much wider adoption.
