Ripple, the digital currency issuer behind the XRP token, has hired Mastercard executive Sendi Young as managing director of its European operations.

• In a blog post, Ripple said Young will oversee strategy, including the expansion of its network technology, RippleNet.
• Prior to joining Ripple, Young spent five years at Mastercard with responsibility for driving strategy, commercialization, bank-fintech partnerships and business development.
• “As adoption of crypto and blockchain grows, more financial institutions, payment service providers and small businesses are turning to trusted players in the space to prepare them for a crypto-enabled future,” said Asheesh Birla, general manager of RippleNet.
• Ripple said the European market is a critical one for the company. It has experienced “tremendous” transaction and customer growth in the region, and a quarter of its current customers are based in Europe.

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