Marc Hochstein is the managing editor of CoinDesk. The views expressed here are his own, so please donât blame his colleagues.
The following article originally appeared in CoinDesk Weekly, a custom-curated newsletter delivered every Sunday exclusively to our subscribers.
Did you hear the one about the crypto day trader who got struck by lightning? Heâd read the weather forecast and heard the thunder, but scoffed and said âItâs all FUD.â
The term FUD (âfear, uncertainty and doubtâ) refers to the spreading of false or misleading information by the foes of a movement or organization, with the aim of undermining confidence in a project. Itâs a close cousin to âgaslightingâ and âconcern trolling.â And it is, as the kids say, a thing.
According to La Wik, the acronym dates back to the mid-70s and may have been coined by Gene Amdahl, a computer architect who quit IBM to start his own eponymous firm, only to have his former employer badmouth the new business.
âFUD is the fear, uncertainty, and doubt that IBM sales people instill in the minds of potential customers who might be considering Amdahl products,â Amdahl reportedly said. Not cool, Big Blue, not cool. (Yeah, I know, most of the people working at IBM now werenât born or were in diapers back then. But donât get any smart ideas.)
The term is popular in cryptocurrency circles, and for good reason. A lot of the critiques of bitcoin in the mainstream media over the years certainly smack of FUD. Setbacks such as a sharp price correction or a government writing burdensome regulations are often exaggerated as fatal blows.
Hey, pajama boy, itâs a global, decentralized network. When the IRS issues a ruling that Americans have to pay capital gains taxes every time they buy a cup of coffee with bitcoin, thatâs a nuisance, a First World Problem â not âthe end for bitcoin.â The Venezuelans using bitcoin to survive arenât going to care.
Iâd chalk it up to ignorance if these way-premature obituaries for bitcoin werenât so sneeringly gleeful in tone.
That said, setbacks do happen, and simply reporting incremental bad news or long-term challenges is not spreading FUD.
âThunderstorms expected todayâ is the weathermanâs way of helping us avoid getting drenched or electrocuted; itâs not a fiendish plot to trick us into spending the rest of our lives indoors.
Yet if you read crypto Twitter, Reddit discussions or some of the comment threads on CoinDesk, youâll see thereâs a noisy contingent out there who view the world through a lens of bad faith and seldom bother to read an article past the headline.
Youâre reporting that the coin I invested in just dropped in price? FUD! You must be long a competing digital asset, and trying to tank the price of mine. Thatâs the only possible explanation.
The government thinks crypto is being used by terrorists? FUD! Who cares what the government thinks? Itâs not like they have guns and can seize a businessâ servers or throw people in jail or anything. Oh, youâre âwarningâ they could do something? Well, itâs just obvious you think they should.Â
âThereâs a car comingâ? FUD! You just donât want me to cross to the other side of the road. That âdonât walkâ sign flashing red is FUD too. So are all those horns honkingâ¦
I will cop to being biased.
Iâve stuck my neck out many a time to argue that cryptocurrency is, all things considered, good for the world. I left one of the oldest publications in the U.S. after 17 years to join CoinDesk. And yes, I HODL a small amount of crypto, mainly bitcoin. I believe this space has a bright future.
But I also know there are going to be bumps along the way. Or, rather, New York-sized potholes, the kind that can wreck your front tire. Keeping a spare in the trunk is not falling for FUD, itâs prudent risk management.
Volatility, scaling difficulties and hostile governments are all real. They canât destroy a truly decentralized network like bitcoin, but they can slow adoption, stymie innovation and make life miserable for individuals.
To simply note that these problems exist or that they are hard to solve does not imply they are insurmountable. And ignoring them wonât make them go away. Ask an ostrich.
Bitcoin is often aptly compared to the red pill in âThe Matrix.â But it seems these days that a lot of people pinning their hopes on short-term price gains in their cryptocurrency of choice just want to take a new kind of blue pill. Good luck with that.
Edvard Munchâs âThe Screamâ via Wikimedia Commons