John Donahoe, CEO of online e-commerce marketplace eBay and its subsidiary PayPal, has once again hinted strongly that he sees the integration of bitcoin into his companiesâ offerings as inevitable.
His new statements suggest that bitcoin may be more than simply on eBayâs âradar screenâ as he has previously suggested, and follow his May declaration at a shareholdersâ meeting that the company is âactively consideringâ integrating bitcoin into its online payment gateway, PayPal.
In a new interview with CNBC, Donahoe reiterated that he expects bitcoin to play a role in the companyâs future plans, stating:
âI think thereâs no doubt digital currency is going to play an important role going forward, and at PayPal, weâre going to have to integrate digital currencies into our wallet.â
Although Donahoe did not provide a timeline as to when the companyâs users can expect such functionality, he did speculate on several ways bitcoin could come to play a key role in facilitating commerce on eBay and PayPal:
âI think youâll see bitcoin used in different use cases, whether itâs a peer-to-peer use case, a cross-border transaction â someoneâs sending currency to someone else, and over time, youâll start to see it with some merchants accepting bitcoin.â
The CEO also indicated that he personally owns bitcoin, and that he is more interested in understanding the technology behind bitcoin than using it as an investment.
In the interview, Donahoe also addressed an ongoing issue with rival Amazon, which has recently found itself embroiled in a battle with a major book publisher.
While the comments were unrelated to bitcoin, his response does provide a insight into why eBay may be looking to embrace digital currency at a time when other major tech players such as Amazon and Apple are holding the innovative technology at bay.
Donahoe told CNBC:
âWhat ebay represents is opportunity for small sellers. [â¦] eBay, from its very beginning, took entrepreneurs, took small businesses, and now also some large businesses, can give them an equal playing field to reach 140 million buyers around the world.â
As more small merchants begin to associate strongly with bitcoin, itâs possible that eBay will see increased demand for the addition of such offerings.
Although eBay has not formally embraced digital currencies â as other online e-commerce players like Overstock and TigerDirect have done, the company nonetheless has allowed the technology to be used on its website, if only in particular use cases.
For example, eBayâs classifieds listings sections in the US and UK now display virtual currency categories where consumers can facilitate peer-to-peer digital currency buying and selling.
That move was encouraged by site users, many of whom had previously sought to exchange such assets via eBayâs global platform, but reported that postings were removed for conflicting with the companyâs policies at the time.
For Donahoeâs full remarks, watch the complete interview below: