Cryptocurrency-related investment scams targeting Pacific communities are on the increase, New Zealand’s Financial Markets Authority (FMA) and Commerce Commission have warned.

Concerns over various crypto-related frauds alongside coronavirus-related scams have prompted the two regulators to launch an awareness campaign aimed at keeping communities safe from criminal schemes.

According to the FMA, there has been a “steady increase in complaints” relating to a variety of different frauds since March. Social media bitcoin scams that fake celebrity endorsements and news articles were identified as being the most widely reported among the different types.

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The FMA’s director of regulation, Liam Mason, warned in a press release that some scams have been aimed specifically at Pacific communities. New Zealand has sizable populations of Pacific Island ethnic groups living in cities including Auckland and Wellington.

“We saw the OneCoin pyramid scheme proliferate through Pacific social and community groups. Last year the FMA also reiterated its warning that Skyway Group (or SWIG) may be involved in a scam and was targeting Pacific groups,” Mason said.

“At the very least, check if they [investment firms] are on the online Financial Services Providers Register, which by law they should be,” Mason said. “Or check if they’re named on the FMA’s Warnings webpage.”

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The awareness campaign includes bilingual webpages and resources as well as radio ads that will play on popular Pacific radio stations in the Samoan and Tongan languages, the two most widely spoken Pacific languages in the region.

“Our advice is pretty simple: Don’t just trust, check it out. Even if someone you love and trust tells you a money-making scheme is OK, don’t just trust. There are lots of resources you can use for simple research, like Netsafe and the Scamwatch website,” said Joseph Liava’a, associate commissioner at the Commerce Commission, the consumer and competition watchdog.

OneCoin was called a multi-billion dollar pyramid scheme based on “lies” by U.S. prosecutors in March of last year when they indicted its leaders, Ruja Ignatova and Konstantin Ignatov. The central bank of Samoa launched an investigation into the alleged fraud in 2018 after reports promoters had been targeting local investors on the islands.