Luxury fashion brand Burberry has launched its first non-fungible token (NFT) collection in partnership with Mythical Games.

• The latest luxury brand to embrace NFTs, Burberry will feature its items via Blankos Block Party, a game with digital vinyl toys known as Blankos that live on the blockchain.
• The 165-year-old British fashion brand said the digital collection, dubbed Burberry’s “B Series,” will feature limited-edition product drops.
• The NFTs will be available for in-game purchase via the Blankos Block Party marketplace on August 11.
• The brand said it is hoping to unlock value for the gaming community by encouraging players to interact with its brand in an environment that celebrates art and design.
• Most recently, Dolce & Gabbana announced via twitter it had partnered with the luxury marketplace UNXD to launch NFT wearables.
• In July, 4K, a novel marketplace that issues NFTs paired with luxury items held in storage, raised $3 million in a seed round of funding that was led by Electric Capital, ConsenSys and IDEO CoLab Ventures.

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