Bittrex, a U.S.-based cryptocurrency exchange platform, and invest.com, a fintech startup based in London, are set to launch a new EU-focused crypto trading platform.

The collaboration, announced Thursday, aims to provide cryptocurrency investors with “the ultimate platform to trade cryptocurrency in a safe and secure environment,” according to a press release.

The firms will leverage Bittrex’s exchange technology and invest.com’s portfolio management experience to develop the new platform, the two companies said.

Bittrex CEO Bill Shihara said in a statement that the companies hope to “increase customers’ access to some of the world’s most innovative blockchain projects and further drive adoption of this revolutionary technology.”

Shihara added that the establishment of the exchange platform is only one part of the partnership as it will soon expand globally “through new services and strategic partnerships.”

While the platform will initially serve customers in the EU only, it also plans to offer services to other regions and countries with qualifications in future.

Itai Avneri, a spokesperson from invest.com, said:

“Our goal is to become the most reputable platform in the EU and later in numerous countries across the globe.”

Bittrex website image via Shutterstock