CoinPlay, the indie game site that lets developers and publishers get paid in bitcoin, has relaunched following a series of design improvements.

Shane Park, CoinPlay‘s co-founder and CEO, told CoinDesk the relaunch was an important step for the company to move away from third-party solutions and implement its own e-commerce platform.

“The storefront will do a better job of showcasing games,” he said, adding that “game keys will be redeemed on the site to reduce email clutter and users will start earning Reward Coins (reward points) for every purchase they make”.

CoinPlay accepts bitcoin, dogecoin and litecoin via payment processor GoCoin.

Park added that the Kansas-city based company is monitoring trends in the bitcoin space and hinted at other potential digital currency initiatives in the future.

He said:

“Our first priority are gamers and game developers, but supporting them means knowing what technology can benefit them. I think blockchain technology can be part of the big picture.”